Difference between Interview and Survey Methodology

Difference between Interview and Survey Methodology:

Collection of primary data is of prime importance when it comes in researching any related field of interest. Several methodologies have been adapted for collecting data in order to improve the work performance. Out of these, survey and interview techniques have been regarded as the finest for producing paramount result. However, there lie certain flaws in both the methodologies, which make both the system to be unproductive at certain time. This article will briefly summarize the difference between the interview and survey technique, which will provide a clear standpoint to use the appropriate methodology to achieve outstanding results.

What is Survey and how does it works?

Survey is a method of acquiring collective information based on some administered questionnaires series generated by the surveyor. Survey sketches a rough outline of the data that is needed to be gathered, which after analyzing provides the authentic accurate result of the survey analysis. Survey analysis is conducted by the defining the three steps:

  • The goal of the survey work.
  • The approach for doing the survey analysis.
  • The analyzed data that can be procured after doing the survey.

Survey methodology is ideal for those conditions, which requires the general view of the cosmopolitans irrespective the geographical boundaries. It is best suited when any SME (Small and Medium Enterprises) or any big retail industries wants to expand their marketing boundaries, and are willing to know about the popular demand of their marketed products. Utilizing this tactic, they are able to inflate their market to those productive zones, so as the reach the top-notch position in the business world.

What is Interview and how does it work?

Interview method involves in formulating of a series of questionnaires so as toprocure the underneath hidden data and information. It is a collective approach for data accumulation and is achieved by verbal conversation between the interviewer and the candidate. Interview over telephone, online chat media like Skype etc bridges the communication gap, thus facilitate the continuation of interview irrespective of different location. The best interview can be achieved in the physical presence of both the candidate and the interviewer, which provides a flexible approach to frame the forthcoming questions by the interviewer based on the candidate’s judgment or physical appearance.

Interview methodologies are ideal for research work and thesis paper writing services, where the researchers have to dig deeper into the information in order to obtain authentic results based on their hypothesized works.

Difference in Working Strategies of both Methods:

Both the Interview and Survey methodologies are intertwinedand share certain common strategies. Yet, there are certain strategies, which differentiate Survey from Interview. Here are lists of the different strategies that are involved for the survey and interview techniques, enumerated as follows.

  • Procedure – Survey involves in framing of a series of questionnaires and with the collaboration of any digital technology like mobile phone, internet, emails, they make the questions go viral. The surveyor is solely responsible for managing the procedure efficiently. Now depending on the audience’s responses, the next set of questionnaire is framed and forwarded to the responsive audiences to gather feedback.
    Interview, however, adopts a different technique. The interviewer directly communicate with the interviewee over digital media like telephone, online chat like Skype, Google Talk etc or interview in the physical presence of the interviewee and generates the follow-up questions. Depending on the interviewee’s response, the interviewer can frame the upcoming chain of questions. This proves to be an effective way of exchanging information.
  • Cost – Expenditure cost in case of survey analysis is quite high, since the questionnaires need to be spread globally. The host has to be careful enough in selecting the targeted audience by framing useful questions and providing manifold feedback options, thus increasing the web-traffic in their media.
    Interview methods are relatively less expensive, as the interviewer and the candidate can interact in the physical presence of each other. However, sometimes the method can turn out to be expensive, when the interview session is conducted over the geographical boundaries.
  • Time – Survey analysis takes comparatively less time, since the surveyor is able to host a series of questions, to which the mass responses almost simultaneously. Thus, the data collection is achieved with ease.
    Interview process takes considerable time as a singular candidate gets interviewed by the interviewer at a time. The time of interview ranges from short to lengthy conversation depending upon the interviewer’s decision. Research workers prefer this methodology since they discuss in details about their relevant topic in order to achieve fruitful information.
  • Formulation of Deadline –There is always an innuendo for formulating a deadline, so that the work can be completed within that period, thus saving both time and expenditure cost. Survey method takes comparatively less time and gets concluded within the specified deadline.
    Interview sometimes spans over a longer time, especially when the interviewer gets deeply involved in that topic of discussion. Thereby, it can extend the over a longer time period. Researchers are insinuated to discuss about topics precisely so that it can be concluded within the specified time limit.

Difference in Analyzing the Data:

After the survey procedure has been concluded, the gathered data needs to be filtered to achieve the accurate data, which tallies with the hypothesized data. Survey and interview methodology generates a vast array of data, including some unrelated data as well. The data needs to be segregated before the final result can be declared. Survey analysis method analyzes the feedbacks provided by the audience, and segregates the positive and negative feedbacks. It produces almost correct result, since there is hardly any interaction between the surveyor and the audience. So, the follow-up questions are masked.

Interview procedures offer a huge array of data, generated mainly because of continuous interaction between the interviewer and the interviewee. This provides a setback in analyzing procedure, as only the accurate data needs to be filtered which becomes monotonous and time-consuming. But it procures excellent data which precise details.

Thus, the above article has been lucid enough to differentiate the working procedures of the two methodologies. In spite of different drawbacks, both the methods have gained a lot of popularity over the years and have contributed in generating huge feedback for the companies or any research or thesis paper work services.