Identify Situations in which Interview and Survey are Useful

Identify Situations in which Interview and Survey are Useful

Surveys are conducted to gather information about various issues that concern a company. When a company wants to get data or feedback, survey is one competent method because it generally starts from the grass root level and collects required information.

o    In order that the surveys conducted be competent, the following guidelines should be followed:

  • The criteria to be questioned should be selected properly.
  • The conductors of the survey should be trained to approach and handle customers of various kinds and temperament.
  • The data should be recorded carefully.
  • The analysis should be done using scientific and justified methods to achieve useful results.

Interviews are a very intrinsic part of recruitment. It is the very basis on which a candidate is judged and considered for employment. There are various ways in interviews are conducted. Every form of interview conducted has its own specifications, method and target. It has its own unique purpose and is designed in a manner so that its purpose is fulfilled fruitfully.

o    To make the interviews effective the following should be maintained:

  • The interviewer must be competent and confident.
  • The atmosphere should be formal and should suit the purpose
  • The guidelines of the interview must be made clear to both the interviewer and the candidate.
  • The judgement should be unbiased and done in a manner that it suits the requirement of the company.

Interviews and surveys are an essential part of the functioning of a company. Let us look into how interviews and surveys can be useful in various situations:

  • Before starting a business or a company, it is very essential that the target customers are decided. Survey is conducted intensely to gauge the requirement of the market and also the acceptability of the product in the market.
  • To decide on the location of a company or a business it is very essential that survey is done. The locality has to be judged, population of the target customers in the locality, the communication available to the place, the location of stores of similar business and companies, and other relevant factors have to be considered before deciding on the location of the company.
  • Surveys are useful too when comparison analysis has to be done. A number of different products are chosen and feedback is taken from customers on the basis of the same criteria. The feedback is then analysed and the comparison is then done on the basis of it. This kind of analysis is very important as it gives the individual companies and also the customers an idea about the current scenario about the products in the market.
  • Data gathered from surveys are very useful while writing research essays and marketing essays.
  • Once, the company is all set in business, it very necessarily looks for feedback from its customers. It lets the company know about its functioning and helps it to analyse customer satisfaction. Any glitch in the service is detected while analysing the data collected from the surveys, and thus improvements can be made. These improvements lead to the expansion and prosperity of the business.
  • Interviews are extremely useful when the aim is to gauge the attitude of the customers. Personally interviewing them helps the interviewer to judge how interested they are in the product. These interviews help in selecting the target customers of a business.
  • Interviews also help to gather attention. If customers are personally interviewed to gather feedback or to generate awareness, it becomes difficult for the customers to ignore a person asking questions. Hence, personal interviews help effectively in generating awareness about a product, thereby advertising it efficiently.
  • When interviews are held for the purpose of recruitment, various attributes are judged. The interviewer also has to be competent for the interview to be fruitful. The interviewer is trained before an interviewer is conducted. For the interview to go smoothly it is very important that the interviewer has complete knowledge about the product, oozes confidence and competence. Only then, the interviewee will be given the proper atmosphere of the interview.
  • The interviews are useful in situations where the body language of the candidate has to be scrutinised. Most of these interviews are designed with the help of psychoanalysts who frame questions that will bring out the thinking pattern of the candidate.
  • Interviews are extremely effective when screening is needed and shortlisting from a huge mass is concerned. In such interviews, the same set of questions is given to the mass, and all those who manage to cross a predefined criteria or score, qualify, thus making the process of shortlisting easy.
  • Interviews can be conducted when the criteria of idea generation has to be tested. The candidates are given a situation or problem and are asked to tackle it and present his idea to the interviewer. The interviewer can analyse the effectiveness and how implementable the idea is in the real scenario and thus judges the candidate’s capability in this regard.
  • Interviewing in groups is another effective way of handling situations where group dynamics have to be judged. The confidence, eloquence and the ability to work as a team comes out when the candidate is put in a real scenario. The interviewers can then judge the individual candidates and recruit accordingly.

Companies dedicate entire departments for conduction of fruitful interviews and solid, conclusive surveys. Thus, it is very well understood how important these procedures are for the development and benefit of the company. As stated above, the interviews and surveys help the company to grow and prosper. Interviews give the company its future, committed and skilled employees while surveys give the company reviews about its functioning and popularity. Interviewers and surveyors should understand the importance of their job and perform their duties with utmost dedication and competence. It is needless to say how important interviews are for the interviews as they are the foundations of their future. The reviewers should also be careful, genuine and true while giving feedback because they will be benefitted ultimately if the company brings about improvements that the customer wishes to.



Difference between Interview and Survey Methodology

Difference between Interview and Survey Methodology:

Collection of primary data is of prime importance when it comes in researching any related field of interest. Several methodologies have been adapted for collecting data in order to improve the work performance. Out of these, survey and interview techniques have been regarded as the finest for producing paramount result. However, there lie certain flaws in both the methodologies, which make both the system to be unproductive at certain time. This article will briefly summarize the difference between the interview and survey technique, which will provide a clear standpoint to use the appropriate methodology to achieve outstanding results.

What is Survey and how does it works?

Survey is a method of acquiring collective information based on some administered questionnaires series generated by the surveyor. Survey sketches a rough outline of the data that is needed to be gathered, which after analyzing provides the authentic accurate result of the survey analysis. Survey analysis is conducted by the defining the three steps:

  • The goal of the survey work.
  • The approach for doing the survey analysis.
  • The analyzed data that can be procured after doing the survey.

Survey methodology is ideal for those conditions, which requires the general view of the cosmopolitans irrespective the geographical boundaries. It is best suited when any SME (Small and Medium Enterprises) or any big retail industries wants to expand their marketing boundaries, and are willing to know about the popular demand of their marketed products. Utilizing this tactic, they are able to inflate their market to those productive zones, so as the reach the top-notch position in the business world.

What is Interview and how does it work?

Interview method involves in formulating of a series of questionnaires so as toprocure the underneath hidden data and information. It is a collective approach for data accumulation and is achieved by verbal conversation between the interviewer and the candidate. Interview over telephone, online chat media like Skype etc bridges the communication gap, thus facilitate the continuation of interview irrespective of different location. The best interview can be achieved in the physical presence of both the candidate and the interviewer, which provides a flexible approach to frame the forthcoming questions by the interviewer based on the candidate’s judgment or physical appearance.

Interview methodologies are ideal for research work and thesis paper writing services, where the researchers have to dig deeper into the information in order to obtain authentic results based on their hypothesized works.

Difference in Working Strategies of both Methods:

Both the Interview and Survey methodologies are intertwinedand share certain common strategies. Yet, there are certain strategies, which differentiate Survey from Interview. Here are lists of the different strategies that are involved for the survey and interview techniques, enumerated as follows.

  • Procedure – Survey involves in framing of a series of questionnaires and with the collaboration of any digital technology like mobile phone, internet, emails, they make the questions go viral. The surveyor is solely responsible for managing the procedure efficiently. Now depending on the audience’s responses, the next set of questionnaire is framed and forwarded to the responsive audiences to gather feedback.
    Interview, however, adopts a different technique. The interviewer directly communicate with the interviewee over digital media like telephone, online chat like Skype, Google Talk etc or interview in the physical presence of the interviewee and generates the follow-up questions. Depending on the interviewee’s response, the interviewer can frame the upcoming chain of questions. This proves to be an effective way of exchanging information.
  • Cost – Expenditure cost in case of survey analysis is quite high, since the questionnaires need to be spread globally. The host has to be careful enough in selecting the targeted audience by framing useful questions and providing manifold feedback options, thus increasing the web-traffic in their media.
    Interview methods are relatively less expensive, as the interviewer and the candidate can interact in the physical presence of each other. However, sometimes the method can turn out to be expensive, when the interview session is conducted over the geographical boundaries.
  • Time – Survey analysis takes comparatively less time, since the surveyor is able to host a series of questions, to which the mass responses almost simultaneously. Thus, the data collection is achieved with ease.
    Interview process takes considerable time as a singular candidate gets interviewed by the interviewer at a time. The time of interview ranges from short to lengthy conversation depending upon the interviewer’s decision. Research workers prefer this methodology since they discuss in details about their relevant topic in order to achieve fruitful information.
  • Formulation of Deadline –There is always an innuendo for formulating a deadline, so that the work can be completed within that period, thus saving both time and expenditure cost. Survey method takes comparatively less time and gets concluded within the specified deadline.
    Interview sometimes spans over a longer time, especially when the interviewer gets deeply involved in that topic of discussion. Thereby, it can extend the over a longer time period. Researchers are insinuated to discuss about topics precisely so that it can be concluded within the specified time limit.

Difference in Analyzing the Data:

After the survey procedure has been concluded, the gathered data needs to be filtered to achieve the accurate data, which tallies with the hypothesized data. Survey and interview methodology generates a vast array of data, including some unrelated data as well. The data needs to be segregated before the final result can be declared. Survey analysis method analyzes the feedbacks provided by the audience, and segregates the positive and negative feedbacks. It produces almost correct result, since there is hardly any interaction between the surveyor and the audience. So, the follow-up questions are masked.

Interview procedures offer a huge array of data, generated mainly because of continuous interaction between the interviewer and the interviewee. This provides a setback in analyzing procedure, as only the accurate data needs to be filtered which becomes monotonous and time-consuming. But it procures excellent data which precise details.

Thus, the above article has been lucid enough to differentiate the working procedures of the two methodologies. In spite of different drawbacks, both the methods have gained a lot of popularity over the years and have contributed in generating huge feedback for the companies or any research or thesis paper work services.