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What are the advantages and disadvantages of using survey?

One of the primary tools to acquire information pertaining to any field of research or interest can be obtained by organizing a series of self-administrated questionnaires, which is referred as the Survey. Survey strategy provides an important tool to acquire information, whichcan be generated from the voluntary participation of the citizens. Surveys, thus fabricates the pathway to those hidden facts, whichweren’t much observant from ordinary discussions. This article will throw light about the strengths and weaknesses of different survey strategies used by different analysts and surveyors.

Why do we need to conduct Survey?

Generally, a survey operation is conducted in the hour of need when surveyors want to acquire statistical data about anything pertaining to their industrial work, or any issue, which possess a serious concern. A survey provides a platform to represent the definite capability of the huge population. As opposed to other strategies of data accumulation, survey provides almost an exact statistical figure of the surveyed item. Any well-designed survey evokes 3 major questions:

  • The foremost aim of the survey.
  • The cost and time required for the survey.
  • The total analyzed result obtained from the surveyed result.

Thus, a survey analysis always focuses on the evaluations provided the participants of the survey operation.

Techniques for conducting a Survey:

Any survey operation is conducted by any of the three mentioned approaches, which are itemized as follows:

  • Survey operations with self-structured questionnaires.
  • Survey operations with face-to-face interviews.
  • Survey operations over telephone conversations.

Self-structured questionnaires can be hosted through various means of digital technologies like email, fax, online survey question series etc.

Strength and Weaknesses of Questionnaires Survey:

This is the most popular approach to deal with any survey operations. Survey works pertaining to Research paper writing services and college paper writing services are completed using this technique. However, certain pros and cons exist which are highlighted as following.

The pros of Questionnaire method:

  • Anonymity – One of the major advantages of this method is that surveyor can remain anonymous. The questionnaires can be formulated by the surveyors of any industrial firm and then release it globally over the internet. This masks the identity of the surveyors, thus the audience can participate in the survey without discrimination or judgmental biasing.
  • Formulate accurate result – Questionnaire series produces accurate and authentic results based on the opinions of the audience, therefore, adds consistency to this design.
  • Inexpensive – Since internet allows the surveyors reach the audience irrespective of geographical boundaries, questionnaire series becomes less costly compared to other methods like interview, which demands the presence of the investigators in that location.
  • Less time – Questionnaires broadcasted over internet prevents consumption of time, as it provides flexibility to approach different participants together at the same time. This provides a meticulous approach for marketing dissertation as it produces accurate analysis.
  • Flexibility – It is a flexible approach as it allows the participants to share information according to their will. Thus, it safeguards participant’s choices, thereby encouraging more audience to partake in the survey.

The cons of Questionnaire Method:

  • Limited Choices – Questionnaires pose a major problem, which is lack of choices. This pose to be a major threat as participants, sometimes are unable to find the answers according to their will.
  • Cooperation Problem – Since there is no direct interaction between the surveyors and participants, the communication channel widens, thereby decreases the web traffic.
  • Unwillingness of Interviewer – The questionnaire comes to a conclusion, if there is unwillingness from the side of the interviewer to encourage the participants to contribute actively.

Strength and Weaknesses of Face-to-Face Survey interview:

This method produces the most accurate survey analysis, as it bridges the interaction gap between the surveyor and the participants. There lie certain flaws in this strategy, yet, it proves to be one of the powerful and tactful approaches for information accretion.

The benefits of the Face-to-face Survey are:

  • Proper Response – This survey strategy provides the maximum flexibility as it bridges the communication gap, thus, there is 100% involvement between the researcher and the participant. This increases the response rate from the audience.
  • Questions can be framed – This methodology allows the interviewer to frame the successive chain of questions depending upon the previous responses. Thus, it safeguards the sentiment of the audience.
  • Better feedback – Because this methodology involves physical presence of both the surveyor and the candidate, it offers a podium for the candidate to speak at their heart out. There will an increased rate of information exchange, consecutively, the survey process can expand its time span. Research work is highly benefitted from this approach, as they need precise information for their paper.

The drawbacks of Face-to-Face Survey:

  • Expensive and Time Consuming – This methodology turns out to be expensive, as it subjects only comparatively fewer candidate at a time. This increases the survey expenditure cost, and also the survey operation extends over the deadline.
  • Difficulty to Analyze – Since a large amount of information is generated in the conversation methodology; it becomes complicated to segregate out the accurate and precise information from the bulk of data.
  • Lack of Skill – The situation becomes tricky if the surveyor is not skilled enough to procure the rightful information from the candidate. The surveyor may harm the integrity of the candidate by subjecting biased questions to them.

Strengths and Weaknesses of the Telephone Survey:

Telephone survey proves to be successful for information gathering as it is a reliable and cheap methodology. The strengths and weakness of telephone survey are enumerated below.

Strengths of Telephone Survey:

  • Cost efficient – Telephone survey proves to be one of the cheap and cost-effective procedures to reach any candidate irrespective of geographical position. Thus, it allows in performing global statistical survey.
  • Efficient – This methodology is efficient in time management, as more people can be surveyed in short time span. Within a deadline, information exchanging procedure is carried out, thus is benefits in interviewing multiple audience quickly.

Weaknesses of Telephone Survey:

  • Low Response Rate – Often there is unwillingness in the part of the respondent to respond in telephone survey, thus, there is typically low response rate.
  • Question Complexity – Telephone survey is targeted to only a particular class of audience. Therefore, it cannot reach to those audiences who have limited literacy.
  • Anonymity – Both the surveyor and the respondent remains anonymous to each other, thus, detailed information cannotbe obtained easily. This proves to be a drawback for research paper writing.

Thus, from the above discussion, it is lucid that different methodologies possess different advantages and disadvantages for survey. Now it is completely up to the surveyor to identify the best survey strategy to procure maximum result for their industry.

What is a survey and how can it be conducted?

Another tool for acquiring information from any relevant sources is achieved by performing a self-administered questionnaire, which is referred by the term ‘Survey’. Generally, survey forms the path to seek answers for those questions which fail to produce satisfactory results from normal approach questioning sessions.  Survey sessions can be monotonous, yet they are an important asset for procuring the right information. This article will provide a lucid outline for the steps required to perform a successful survey.

What is a Survey?

A survey is a tool for acquiring data to gather information from any individuals. Surveys are use to describe, compare, collect societal knowledge and formulate the results according to your criterion. A survey allows self-administrated data-collection without the aid of foreign source. Surveys are beneficial which allows one to implement their analysis with the hypothesis thereby producing fruitful results. A well-designed survey evokes the 3 questions:

  • The foremost goal for survey
  • The approach to perform the survey operation
  • The conclusion that can be achieved from the survey results.

Thus, survey always focuses on the factual information or it focuses on obtaining evaluations from the survey takers.

Why a Survey is conducted?

Surveys are executed in order to achieve the answers to certain questions, which fail to provide satisfactory outcomes. Surveys are prepared for the following reasons, which are enlisted below as:

  • Reveal the truth – Surveyors initiate a survey in a private environment in order to obtain a successful honest feedback, meaningful opinions for the questionnaires. Such surveys can be carried out over the digital media like telephone conversations, or through online survey through internet.
  • Form new questions – Surveys allow the respondents to communicate with the surveyors in order to reveal the truth regarding any question. Research workers or academic writers are highly benefitted with the survey operations as it allows the surveyors to dig deeper into the discussion. It also paves a way to evoke new questions, which were overlooked before. A surveys operation thus allows the topic to be considered from a broader perspective.
  • Formulate decisions –Surveys operations provide an extensive approach for executing decisions. They are conducted so as to formulate a set of unbiased verdict, depending upon which an analyzed result can be achieved. This provides flexibility for addressing the fundamental topics rather focusing on the irrelevant parts.
  • Result Evaluation –After analyzing results, comparisons can be drawn between the hypothesized result and the formulated results. This enables the surveyors to establish the valuable result without any judgmental biasing. Feedbacks and opinions provided by the respondents are considered valuable as it draws a subtle line between their needs and demands about the surveyed topic.

How can a Survey be conducted?

Surveys can be formulated by interrelating many questions. A survey operation can be executed by considering the following steps:

  • Defining the Field – The foremost step for carrying out a survey operation is to identify the field, from which positive and relevant values can be achieved. This helps in strategic decision making, and also presumes the relative cost for carrying out a survey operation. In addition, it chalks out the uncertain results that the survey will throw.
  • Defining the Cost – An estimation of total budget is made, so that the survey work does not exceed the estimated expenditure. Most survey operations are not economical as it consists of the following expenditure – the cost for creating the survey platform, the cost for spreading the news for the survey, the cost for inviting the respondents to take active participations, and the final cost for calculation of data followed by the strategic analysis.
  • Formulating the project - The survey is framed along with the cost and effectiveness of the survey. A general hypothesis is made in order to calculate the time for the respondents to participate, data analysis and producing the results. This has to be done in comparison to the orthodox method for survey, so as to procure a better result. Another thing that needed to identify is the bridge the communication gap between the surveyors and the respondents. Advertising agencies comes to foreplay by spreading the word through website advertisements. An effective benefit can be achieved if the respondents are provided with some rewards. Surveys are done for paper writing services in order to obtain information about the choices of the public. This produces a rapid answer.
  • Formulating a survey question – Generally, a series of unbiased, authentic questions are devised which can be answered by any cosmopolitan.
  • Choosing Audience – The audience can be reached by the advertisements. Now, a crucial choice is need to be done in filtering the audience who matches with the criteria to respond for the survey projects. The analyzed result needed to formulated correctly in order to obtain satisfactory outcomes. The greater accuracy level invokes more positive outcomes. So, only those respondents who show higher response rates for participation are preferred for the survey.
  • Determining the goal and deadline – Once the questionnaires have been framed and the respondents have been shortlisted, the internal resources required to carry out the survey is framed out. Then a definitive timeline is evaluated which would be necessary to continue the survey operation. This helps to conclude the survey operation on time, and helps to commence the specific tasks of the survey within a deadline. Thus, a strategic survey plan can be initiated.

The Pros and Cons of Survey Work:

Survey proves to be the most promising system for gathering information without producing any judgmental biasing. However, there lie certain benefits and drawbacks in survey strategies. Some of the benefits of survey are listed as:

  • Surveys benefits for accumulating an array of data within a short span of time.
  • Surveys are beneficial for research works as they are economical as compared to other strategies for data collection.
  • Surveys can be administered with ease.

However, there lie certain disadvantages, which are as follows:

  • Response rate can be biased as many respondents are shy to reveal their actual feelings.
  • Poorer response rate as many respondents do not find the suitable answers available in the options list. This happens mostly in the case of online survey.
  • Poorer administrative skills of the surveyors resulting in expanding the span of time, and thus increasing the expenditure cost.

Thus, the above article provides a lucid layout for the steps that needed to be fulfilled in order to complete a survey successfully.